I created a series of guidelines to help design a brand that was unique to the Solve for Wh(y) event, while also honoring the existing brand guide established by TEDx. I wrote the marketing plan for the event and managed the production of the event website. To increase event attendance there was a marketing campaign on social media and around the Amherst, Massachusetts area. I designed and wrote the copy for the posters advertising the event. I also designed speaker and team member announcement graphics for social media posts.
Primary Event Graphics
• Left The TEDxAmherst, Solve for Wh(y) event logo. What was originally supposed to be a 100 person event, soared in popularity thanks in part to the team's advertising efforts, first becoming a 250 person event, and until it ballooned into a 500 person event.
• Right The "y=" motion graphic for the event—created using Cinema 4D and Vray.
• Above The major design breakthrough came from cheeky copy written for the posters which personified "Ted". This improved relatability and associated the event with being fun, and exciting. I was startled how this infectious "Ted" identity not only caught on with students but also with professors, parents. It even became a gag within the organizing team.
Brand Guidelines, TEDxAmherst
• Above The Solve for Wh(y) style aligns with the TEDx general guidelines. The event's color scheme informed the stage design.
Branded Materials from TEDxAmherst, Solve for Wh(y)
• I was responsible for designing posters, social media graphics, admission badges, tote bags, schedules, and wayfinding posters for the day of the event.
• Left Event badges were customized for attendees, speakers, volunteers, VIPS, and core team members. (Photo Credit © 2019 Rohan Mudgal)
• Right Auditorium seats with tote bags draped over them. (Photo Credit © 2019 Rohan Mudgal)
Maxwell Zaleski © 2021–2022